Social Media Coordinator
(This is a volunteer position)
Getting Indigo’s name out in front of people is key to getting more animals into forever homes. You can play an important role in making that happen by becoming our new Social Media Coordinator. You’ll work in coordination with our Communications Team to present a unified communications strategy, highlighting our animals and the unique role Indigo plays in our local animal rescue system. You’ll also oversee the social media strategy at Indigo Ranch Boarding, our for-profit boarding business from which 100% profits benefit our Rescue.
No professional experience required but an understanding of social media and the “way it works” is necessary—willingness to learn the intricacies of social media and put in the time to get it organized.
Social Media Coordinator Job Responsibilities:
(This is a team effort that needs a leader. Many of these things could be delegated)
- Execute a results-driven social media strategy.
- As part of an overall messaging strategy, develop and curate engaging content for social media platforms.
- Assist in the creation and editing of written, video, and photo content.
- Attend events and produce live social media content.
- Maintain unified messaging across different social media channels.
- Collaborate with Communications team to create a social media calendar.
- Monitor social media channels for industry trends.
- Interact with users and respond to social media messages—refer inquiries, and comments to appropriate staff/volunteer.
- Review analytics and r report on key metrics to the board.
- Assist in the development and of social media marketing and influencer marketing strategy.
Qualifications / Skills:
(only the first one can’t to on your learning curve!)
- A passion for animals in need and a belief that everyone deserves a home
- Familiarity with platforms and social media management tools
- Proficiency with video and photo editing tools, digital media formats, and HTML
- Excellent social listening skills
- Ability to understand historical, current, and future trends in the digital content and social media space
- Strong copywriting and copy editing skills
- Top-notch oral and verbal communication skills
- Detail-oriented approach with ability to work under pressure to meet deadlines
Experience Requirements:
(stuff we’d love to have, but, again, a willingness to learn is the bottom line!)
- Experience with B2C social media marketing or content development
- Direct experience using social media management tools (Hootsuite, Sprinklr)
- Experience with Microsoft Office (Excel, Outlook)
- Experience with Adobe Creative Cloud (Photoshop, Premier Pro) or equivalent digital media editing tools a plus
This position is eligible for a Board of Directors position, but it would not be a requirement.
Next Step? Fill out the volunteer application and reference the Contact System Manager position. We'll get back to you ASAP. We’d love to get to know you!
